OneSource ERP, Allegro’s ERP integrated eCommerce solution, is built on the Magento platform. While Magento has excellent out-of-the-box SEO functionality, you may want to take it a bit further. Allegro can help you optimize your site for favorable search engine results, market your site for increased sales and profits and monitor your site for marketing opportunities and/or indicators of a problem.
1. Google Analytics
Analytics is a set of measurements that will help you understand your website performance. By monitoring visitor interaction with your site, you will be able to make informed decisions regarding where to best focus your efforts in making your site as profitable as it can be. Allegro can set up your analytics account and connect it with your e-commerce website. We can help you understand how to monitor your website performance so that you can maximize and focus your marketing efforts.
2. Google Adwords
Adwords is Google’s advertising system that allows you to bid on keywords so that your clickable ads will appear in search results. Many businesses have found success using AdWords to drive traffic to their site. Allegro can help you create an AdWords account, set up a campaign and monitor results using Google analytics.
Magento is very flexible and offers numerous opportunities for marketing integrations. By automating your email marketing efforts, you can quickly and effectively send marketing messages to certain segments of customers or your entire customer base. Mailchimp is an excellent marketing automation tool. We use it so it’s easy for us to recommend to our customers. Let us show you how to integrate Mailchimp with Magento to create engaging marketing campaigns.