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Pay-Per-Click Management

Pay-per-click campaigns such as Google Ads (formerly Adwords), are a type of internet marketing where advertisers pay a fee each time one of their ads is clicked. Basically, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically through optimization techniques. 

Google Ads (formerly Adwords) campaigns allow advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their products or services.

Allegro can help you achieve your digital advertising goals through professional, attentive Google Ads campaign management. Discover how you can effectively increase leads and sales by using pay-per-click campaigns targeted at customers who are looking for the products you sell. Accounts are built, monitored, and updated continually by Allegro’s dedicated campaign management team. 

Develop Goals, Strategy and Budget

We will work with you to determine the goals for your pay-per-click campaign.  Whether you are looking to show up in searches or simply generate more calls for your service, we can tailor campaigns to meet those goals.  We will determine the best ad placement and develop budgets that fit your business needs.

  • goal creation
  • ad placement strategies
  • competitive budgets

Campaign Creation

Google Ads advertising revolves around keywords.  These keywords will form your ad groups and help structure your ads.  We utilize tools that will help us know exactly which keywords will best benefit your campaigns.  Once we create optimized ads based on these keywords we will set bid strategies in place to keep your ads in the desired position. 

  • keyword research
  • optimized ad creation
  • bid positioning

Monitoring and Reporting

Regular adjustments are necessary to ensure you get the results you are looking for.  Pay-per-click campaigns are an investment for your business and we will help you keep a high ROI. We will monitor their performance and make adjustments accordingly.  We will then present the results to you in custom reports.

  • monitoring of campaign performance
  • campaign adjustments
  • reporting

Our annual package of Pay-per-Click campaign management services will provide you with monthly, easy-to-read reports that offer insight into your best opportunities for moving toward and staying on top of the SERPs. Quarterly reviews and adjustments to your campaign ensure that your site gets the traffic you need for increased sales and higher profits.