Business Thoughts by Allegro

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Why blog?

Why blog?

If there is one thing you should consider for your 2017 inbound marketing plan, it's finally starting your business blog.

You have most likely heard that blogging is important, but let's be real, it's just ONE MORE THING to add to your to do list. Well, that may be true but a little effort can go a long way when it comes to the benefits of blogging. I'm going to share a few of the biggest reasons to make starting a blog a priority.

 

B2B marketers who use blogs generate 67% more leads than those that do not.1Tweet: B2B marketers who use blogs generate 67% more leads than those that do not. http://bit.ly/2jchIRZ

 

1. A blog can help drive traffic to your website - New and updated content signals search engines to check in on your website and see whats changed or added. It shows you are actively managing your content. Now, let's think back to 2016.  How many times did you add content to your site?  I don't just mean simple product addition, but keyword laden, optimized, searchable content.   Blogging is the opportunity to consistently add content. You are creating more pages for search engines to index and creating another opportunity for your website to show up in search results.

2. A blog can help to establish thought leadership - Use your blog to answer questions or address concerns that your customers have had. Show customers that you are attentive and knowledgeable.  If you are able to continually provide helpful and/or interesting content you will be turned to repeatedly for your knowledge.  **This is a good place to mention that you should empower your employees to write blog posts.  The people that sell your products and services will/should know the most ;-)

3. A blog will help to convert traffic into leads - EVERY well-written blog should include a lead generating call-to-action. Send your readers to your website where they can download a white paper or free e-book, access a webinar or free trial in exchange for their contact information.  BOOM!  You now have a new prospect to market to.

 

 

Noggin Nugget: Check out this case study published by HubSpot. It shows how blogging, as part of your inbound marketing plan, can increase your traffic significantly.

b2ap3_thumbnail_How-One-Companys-Investment-in-Blogging---SEO-Increased-Traffic-By-Over-2-500-in-One-Year.png

 

 

Following up on last months blog -

Managing Your End-of-Year eCommerce Reporting and Analysis

Did you know that you are not limited to the reports available using Magento's reporting feature? 

Allegro can help you accomplish your reporting goals by extracting and organizing your data to create a custom reports that fit your needs.  What if you could be provided a clearer picture of your business' performance?  Maybe you would like a report that shows sales by category or payment type or even which products were most added to carts and then abandoned.  We can help you get the data you need to make informed business decisions.  

Contact Allegro for more information about how to get the data you want and need from your Magento store.    

 

1. https://www.insideview.com/social-selling/

 

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3 Essential SEO Elements that Should Never be Overlooked

3 Essential SEO Elements that Should Never be Overlooked

There are 3 essential SEO elements that should never be overlooked when optimizing an ecommerce site.  They are the Title Tag, Header Tag, and Meta Description.

As we all know, SEO can improve the visibility of your website, increase traffic and boost your brand’s revenue.  So, let's take a look at how these three elements fit into your website optimization plan.

The title tag is used by search engines to determine a page's topic.  They are also displayed in SERPs (search engine results page).  A well written title tag will show the user what they can expect from the page.  In this way it is important that you are clear in since this is one determiner in whether or not your user clicks through to your site.   From a search engine perspective, your title tag will be compared with your page content to ensure that you have keyword consistency when pages are being ranked. 

Header tags are pieces of HTML code the allow certain words to stand out on a page.  The most important being <h1>.  This would be the category name on a category page and product name on a product page, etc.  They are the headings that show what your page is about.  The heirarchy of importance begins with <h1> and works down to <h6>.   Not as important, the tags <h2> - <h6> usually describe subheadings.  They could be thought of as ways of organizing content for readers.  It is important that your header tags contain keywords so that while skimming for pertinent information, the reader can determine if they want to read further.

A meta description is a short paragraph of text placed in the HTML that describes a webpage.  While used by search engines, they should be written for humans.   The most important things to remember when writing an effective description are that it include keywords, is relevant to the page content, and is no longer than 160 characters.  A compelling meta description tag could entice searchers to click through from the SERP to your site, especially if the description includes the keywords they were searching for.

 

b2ap3_thumbnail_search_20161130-191026_1.jpg3

 

Allegro's OneSource ERP users are in luck as many of the SEO tasks are handled for them.  Allegro uses data in the ERP and maps it to correct fields in the Magento back end to fill in the important tags and meta data described in this blog.  If you are not a OneSource ERP customer and would like help with optimizing your website, contact us.  We can evaluate your site to determine how strong your SEO game is.  If you need help implementing changes, we can do that, too.

 

Noggin nugget: 75% of search engine users never scroll past the first page of results. 1

 

Following up on last months blog - Using Coupons to Help Boost Your Ecommerce Sales

Do you wonder about how and when to use coupons? Here are three effective ways to use coupons.2

1. Push inventory that just won't sell.

     Create coupon codes that target these specific items.  An alternative to using a percentage discount would be to offer them free when a certain dollar amount is reached on a sale.

2. Show appreciation to loyal customers.

     It costs more to get a new customer than to keep one.  Send an email to older, loyal customers and offer a discount as a show of thanks.

3. Reward new customers.

     First time customers want to know that you appreciate their business and will be there for them in the future.  Offer free shipping on their first order or apply a surprise discount at checkout.

 

 

1.- imFORZA.com

2. - https://www.shopify.com/guides/make-your-first-ecommerce-sale/coupon-codes

3. - https://www.godaddy.com/help/adding-meta-tags-to-your-website-6548

 

 

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Integrating Google Analytics with your eCommerce Site

Integrating Google Analytics with your eCommerce Site

What is Google Analytics?

Google Analytics is a powerful web service that allows business owners and marketers to measure traffic to their website and analyze customer behavior in order to increase sales and conversions on their website. While there are many aspects of GA that require more than a basic understanding of the service, even the most basic reports and data can still offer a wealth of information that can help you make business decisions that will impact your bottom line.

Why is Google Analytics important?

The data that Google Analytics provides can help you make informed choices about your online strategy as well as bring to your attention problem areas that need to be addressed.  Have you ever wondered how many people visit your site every day? Every month?  How about where they are coming from?  Did they come straight to your website or did they do a Google Search to find you?  What search terms did they use?  How long are they spending looking around your site? These are the types of questions answered by GA.

How do I get started?

Integrating your Magento site with Google Analytics really is a simple task.  If you can follow step-by-step directions, Google will "walk" you through it.  However; if you are new to ecommerce or analytics, it can seem daunting - setting up the property, assigning filters and segments, ecommerce tracking settings, etc.      

Are you ready to make informed business decisions?  Ones that will help you offer your customers a better online experience and in turn increase sales.  Contact Allegro for more information about integrating GA to your Magento site.  Once your site is set up, Google Analytics will begin collecting data within 24 hours!

Noggin nugget: According to Search Engine Land, Google handles at least 2 trillion searches per year. 1

 

Following up on last months blog - Using the Abandoned Carts Report in Magento


By now, you should have had a chance to take a look at your Abandonded Cart statistics and hopefully you have a better understanding of how this information can be beneficial to your online sales.

To dive a little deeper into abandoned carts,  I want to introduce you to the "Quote Lifetime Days" setting.  This setting allows you to control how long a "quote" or incomplete order hangs around BEFORE it is considered abandoned.


Log in to your Magento Admin. Go to System->Configuration.

 Magento Dashboard

 

Scroll down the left to the Sales section and select Checkout. Under "Shopping Cart options, edit “Quote Lifetime (days)”.

Magento DashboardMagento Quote Lifetime Days

 

 

1http://searchengineland.com/google-now-handles-2-999-trillion-searches-per-year-250247

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