If there is one thing you should consider for your 2017 inbound marketing plan, it's finally starting your business blog.
You have most likely heard that blogging is important, but let's be real, it's just ONE MORE THING to add to your to do list. Well, that may be true but a little effort can go a long way when it comes to the benefits of blogging. I'm going to share a few of the biggest reasons to make starting a blog a priority.
1. A blog can help drive traffic to your website - New and updated content signals search engines to check in on your website and see whats changed or added. It shows you are actively managing your content. Now, let's think back to 2016. How many times did you add content to your site? I don't just mean simple product addition, but keyword laden, optimized, searchable content. Blogging is the opportunity to consistently add content. You are creating more pages for search engines to index and creating another opportunity for your website to show up in search results.
2. A blog can help to establish thought leadership - Use your blog to answer questions or address concerns that your customers have had. Show customers that you are attentive and knowledgeable. If you are able to continually provide helpful and/or interesting content you will be turned to repeatedly for your knowledge. **This is a good place to mention that you should empower your employees to write blog posts. The people that sell your products and services will/should know the most ;-)
3. A blog will help to convert traffic into leads - EVERY well-written blog should include a lead generating call-to-action. Send your readers to your website where they can download a white paper or free e-book, access a webinar or free trial in exchange for their contact information. BOOM! You now have a new prospect to market to.
Noggin Nugget: Check out this case study published by HubSpot. It shows how blogging, as part of your inbound marketing plan, can increase your traffic significantly.
Following up on last months blog -
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Thumbs Up. All the points you have mentioned are very true. In today's era, to increase your business having a blog page is a necessity.