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Subscribe to this list via RSS Blog posts tagged in SERP

Posted by on in Marketing

SEO or Search Engine Optimization is the practice of increasing the quantity and quality of the traffic to your website from organic or "free" search results.  SEO is an inbound marketing strategy. Most marketing channels involve you reaching out to your customers. SEO gives you the opportunity to reach people who are actively seeking you.  They are already interested in your products or services, they just need to find you as the best choice for where to get them. 

So let's talk for a minute about "organic" search and how SEO affects it.

Organic search is a method for entering search terms into a search engine.  Typically they describe the product or service you are seeking or a question you need to be answered.  The resulting response from Google is based purely on relevance and not on paid advertisements where keywords are being bid on for top positioning.  So you can see why SEO is such a critical part of this process.  If you are not using paid advertising and are relying on Organic search results, you have to ensure that you are competitive when trying to get the top spot in SERPs. Did you know that 97 percent of people DON’T click past the first page of results.1

The benefit to learning and experimenting with organic search optimization is that you are likely to experience long-term results since the process focuses on quality content creation, backlink building, and meta enhancements.  This is also the most cost effective way of "advertising" your site.  There are many great resources on the web for beginner level optimizers and there are a few basic techniques that can be utilized with minimal experience but if you are interested in a full-scale optimization of your site, visit http://allegroconsultants.com/marketing for information on how Allegro can help you.

 

1. -https://www.bluecorona.com/blog/google-ranking-factors-2018

You've spent lots of time and money trying to create a beautiful, user-friendly website that will lure people in and make them want to buy yet Google still isn't serving you up to the masses. Why?

It can be frustrating trying to sift through the reasons why you aren't showing up in Google search results. And, if you aren't familiar with SEO best practices and Google algorithms, you can be completely lost in a sea of terminology and concepts you don't understand while trying to research your problem

So, let's chat about 7 possible reasons why Google could be leaving you out.

But before we start, let's make sure you are being realistic about your timeframe for getting the results you are looking for. It can take around 90 days before you start seeing movement in the SERPs after your site is launched. You have to be crawled and indexed and Google has to determine that you are trustworthy.  It takes time.

 

7 Possible Reasons Why Your Site is Not Showing Up In Google Results

1. Google has not indexed your website yet.

If your site is new, it could be that Google simply has not indexed yet. There is a quick way to find out. Perform a Google search like this - site:yoursite.com (do not use www. or the //)

If you can see your website in the search results, you're good to go there. If not, then you will need to take a few steps to ensure the Google finds you. The best solution - add your site to Google Search Console and submit your sitemap. (Don't have a Search Console account?  Setting one up is easy, here's how - https://www.google.com/webmasters/)This will let Google know you're there and ready to be found. Don't worry if this process takes a few weeks. Your site will need to be crawled prior to indexing and this can take a minute.

2. Your website isn’t optimized for search engine crawling.

SEO or Search Engine Optimization is such an important player when it comes to being found on the web. What is SEO? it is the process of refining your website to increase the quantity and quality of traffic to your website through organic search results. There are rules and nuances and best practices and frankly, it can be totally overwhelming. SEO can be challenging and take lots of time to master although, there are many resources out there for steps that even a novice can take to get you on the road to an effectively optimized site. I will dive into that topic a bit more later in this blog series.

3. Your website isn't mobile friendly.

This is a biggie folks! Mobile has surpassed desktop in usage. In response, Google is shifting to mobile first indexing making it imperative that your site be responsive to mobile devices meaning design and development should respond to the user's behavior and environment based on screen size, platform and orientation. This lets Google know that you are interested in helping their largest group of users find you. You can use Google's own Mobile-Friendly Test Tool to find out if your site is responsive (link)

4. Your keyword market is very competitive.

Search engines help millions of users find specific content among the billions of pages of available information every day. If you are not targeting the proper keywords, your site can get lost among the competition. You need to be specific in what you want to rank for. For example, if you sell custom fishing rods, try to rank for "custom fishing rods for sale in Richmond" Target a smaller audience. You are more likely to rank higher for your location. Or try finding a niche market within your industry. How about "custom fly fishing rods for sale"? If your competition is larger than you and older than you, this approach will likely have to be used in combination with some of the other things talked about in this post but keyword research is a definite need when determining how you will focus the efforts of your on-page optimization using targeted keywords.

5. Not enough quality content.

The bottom line here is that Google wants info. They want to see that you are offering your visitors plenty of information and images and they are updated on the regular. Content that is rich in keywords and offers your visitors the chance to learn and engage is what Google will reward you for. If you have barely there gobledy gook that offers no benefit, Google will see right through it and you will never get anywhere. A great way to add content and keep things fresh... a blog! And beware, keyword stuffing and duplicating content are big no-nos. You will be penalized if Google sees this in your site. So, take the time, create a strategy, and write quality content unique to each page.

6. No backlinks

A backlink is created when one website links to another. Backlinks show trustworthiness. Linking, both internal and external, show Google that you offer your visitors more value than just whats on the page they landed on. When Google crawls your page, they will follow the links on that page as well.  The quantity and quality of those links are some of the criteria that are used by Google to determine your rank. 

7. Your website has been penalized and removed from Google.

This doesn't happen often and typically not with a new site, but it can happen. Here are some reasons direct from Google.

"Google may temporarily or permanently remove sites from its index and search results if it believes it is obligated to do so by law if the sites do not meet Google's quality guidelines, or for other reasons, such as if the sites detract from users' ability to locate relevant information. We cannot comment on the individual reasons a page may be removed. However, certain actions such as cloaking, writing text in such a way that it can be seen by search engines but not by users, or setting up pages/links with the sole purpose of fooling search engines may result in removal from our index. "

If you find that this is the case, you have the opportunity to make changes to your site so that it meets guidelines and be resubmitted for consideration.

 

Learning about SEO is a critical part of making sure your online presence is the best it can be.  Optimization techniques need consistent monitoring and tweaking in order for them to be effective. With 77% of Americans going online each day, its imperative that you make SEO strategies part of your online marketing plan. 

 

1. https://moz.com/learn/seo/backlinks

2. https://support.google.com/webmasters/answer/40052?hl=en

3. http://www.pewresearch.org/fact-tank/2018/03/14/about-a-quarter-of-americans-report-going-online-almost-constantly/ft_18-03-15_constantusers_roughlythree/

 

Do you have any questions or concerns about the optimization of your website?  Leave a comment or question below!

There are 3 essential SEO elements that should never be overlooked when optimizing an ecommerce site.  They are the Title Tag, Header Tag, and Meta Description.

As we all know, SEO can improve the visibility of your website, increase traffic and boost your brand’s revenue.  So, let's take a look at how these three elements fit into your website optimization plan.

The title tag is used by search engines to determine a page's topic.  They are also displayed in SERPs (search engine results page).  A well written title tag will show the user what they can expect from the page.  In this way it is important that you are clear in since this is one determiner in whether or not your user clicks through to your site.   From a search engine perspective, your title tag will be compared with your page content to ensure that you have keyword consistency when pages are being ranked. 

Header tags are pieces of HTML code the allow certain words to stand out on a page.  The most important being <h1>.  This would be the category name on a category page and product name on a product page, etc.  They are the headings that show what your page is about.  The heirarchy of importance begins with <h1> and works down to <h6>.   Not as important, the tags <h2> - <h6> usually describe subheadings.  They could be thought of as ways of organizing content for readers.  It is important that your header tags contain keywords so that while skimming for pertinent information, the reader can determine if they want to read further.

A meta description is a short paragraph of text placed in the HTML that describes a webpage.  While used by search engines, they should be written for humans.   The most important things to remember when writing an effective description are that it include keywords, is relevant to the page content, and is no longer than 160 characters.  A compelling meta description tag could entice searchers to click through from the SERP to your site, especially if the description includes the keywords they were searching for.

 

b2ap3_thumbnail_search_20161130-191026_1.jpg3

 

Allegro's OneSource ERP users are in luck as many of the SEO tasks are handled for them.  Allegro uses data in the ERP and maps it to correct fields in the Magento back end to fill in the important tags and meta data described in this blog.  If you are not a OneSource ERP customer and would like help with optimizing your website, contact us.  We can evaluate your site to determine how strong your SEO game is.  If you need help implementing changes, we can do that, too.

 

Noggin nugget: 75% of search engine users never scroll past the first page of results. 1

 

Following up on last months blog - Using Coupons to Help Boost Your Ecommerce Sales

Do you wonder about how and when to use coupons? Here are three effective ways to use coupons.2

1. Push inventory that just won't sell.

     Create coupon codes that target these specific items.  An alternative to using a percentage discount would be to offer them free when a certain dollar amount is reached on a sale.

2. Show appreciation to loyal customers.

     It costs more to get a new customer than to keep one.  Send an email to older, loyal customers and offer a discount as a show of thanks.

3. Reward new customers.

     First time customers want to know that you appreciate their business and will be there for them in the future.  Offer free shipping on their first order or apply a surprise discount at checkout.

 

 

1.- imFORZA.com

2. - https://www.shopify.com/guides/make-your-first-ecommerce-sale/coupon-codes

3. - https://www.godaddy.com/help/adding-meta-tags-to-your-website-6548