SEO or Search Engine Optimization is the practice of increasing the quantity and quality of the traffic to your website from organic or "free" search results. SEO is an inbound marketing strategy. Most marketing channels involve you reaching out to your customers. SEO gives you the opportunity to reach people who are actively seeking you. They are already interested in your products or services, they just need to find you as the best choice for where to get them.
So let's talk for a minute about "organic" search and how SEO affects it.
Organic search is a method for entering search terms into a search engine. Typically they describe the product or service you are seeking or a question you need to be answered. The resulting response from Google is based purely on relevance and not on paid advertisements where keywords are being bid on for top positioning. So you can see why SEO is such a critical part of this process. If you are not using paid advertising and are relying on Organic search results, you have to ensure that you are competitive when trying to get the top spot in SERPs. Did you know that 97 percent of people DON’T click past the first page of results.1
The benefit to learning and experimenting with organic search optimization is that you are likely to experience long-term results since the process focuses on quality content creation, backlink building, and meta enhancements. This is also the most cost effective way of "advertising" your site. There are many great resources on the web for beginner level optimizers and there are a few basic techniques that can be utilized with minimal experience but if you are interested in a full-scale optimization of your site, visit http://allegroconsultants.com/marketing for information on how Allegro can help you.
You've spent lots of time and money trying to create a beautiful, user-friendly website that will lure people in and make them want to buy yet Google still isn't serving you up to the masses. Why?
It can be frustrating trying to sift through the reasons why you aren't showing up in Google search results. And, if you aren't familiar with SEO best practices and Google algorithms, you can be completely lost in a sea of terminology and concepts you don't understand while trying to research your problem
So, let's chat about 7 possible reasons why Google could be leaving you out.
But before we start, let's make sure you are being realistic about your timeframe for getting the results you are looking for. It can take around 90 days before you start seeing movement in the SERPs after your site is launched. You have to be crawled and indexed and Google has to determine that you are trustworthy. It takes time.
7 Possible Reasons Why Your Site is Not Showing Up In Google Results
1.Google has not indexed your website yet.
If your site is new, it could be that Google simply has not indexed yet. There is a quick way to find out. Perform a Google search like this - site:yoursite.com (do not use www. or the //)
If you can see your website in the search results, you're good to go there. If not, then you will need to take a few steps to ensure the Google finds you. The best solution - add your site to Google Search Consoleand submit your sitemap. (Don't have a Search Console account? Setting one up is easy, here's how - https://www.google.com/webmasters/)This will let Google know you're there and ready to be found. Don't worry if this process takes a few weeks. Your site will need to be crawled prior to indexing and this can take a minute.
2. Your website isn’t optimized for search engine crawling.
SEO or Search Engine Optimization is such an important player when it comes to being found on the web. What is SEO? it is the process of refining your website to increase the quantity and quality of traffic to your website through organic search results. There are rules and nuances and best practices and frankly, it can be totally overwhelming. SEO can be challenging and take lots of time to master although, there are many resources out there for steps that even a novice can take to get you on the road to an effectively optimized site. I will dive into that topic a bit more later in this blog series.
3. Your website isn't mobile friendly.
This is a biggie folks! Mobile has surpassed desktop in usage. In response, Google is shifting to mobile first indexing making it imperative that your site be responsive to mobile devices meaning design and development should respond to the user's behavior and environment based on screen size, platform and orientation. This lets Google know that you are interested in helping their largest group of users find you. You can use Google's own Mobile-Friendly Test Tool to find out if your site is responsive (link)
4. Your keyword market is very competitive.
Search engines help millions of users find specific content among the billions of pages of available information every day. If you are not targeting the proper keywords, your site can get lost among the competition. You need to be specific in what you want to rank for. For example, if you sell custom fishing rods, try to rank for "custom fishing rods for sale in Richmond" Target a smaller audience. You are more likely to rank higher for your location. Or try finding a niche market within your industry. How about "custom fly fishing rods for sale"? If your competition is larger than you and older than you, this approach will likely have to be used in combination with some of the other things talked about in this post but keyword research is a definite need when determining how you will focus the efforts of your on-page optimization using targeted keywords.
5. Not enough quality content.
The bottom line here is that Google wants info. They want to see that you are offering your visitors plenty of information and images and they are updated on the regular. Content that is rich in keywords and offers your visitors the chance to learn and engage is what Google will reward you for. If you have barely there gobledy gook that offers no benefit, Google will see right through it and you will never get anywhere. A great way to add content and keep things fresh... a blog! And beware, keyword stuffing and duplicating content are big no-nos. You will be penalized if Google sees this in your site. So, take the time, create a strategy, and write quality content unique to each page.
6. No backlinks
A backlink is created when one website links to another. Backlinks show trustworthiness. Linking, both internal and external, show Google that you offer your visitors more value than just whats on the page they landed on. When Google crawls your page, they will follow the links on that page as well. The quantity and quality of those links are some of the criteria that are used by Google to determine your rank.
7. Your website has been penalized and removed from Google.
This doesn't happen often and typically not with a new site, but it can happen. Here are some reasons direct from Google.
"Google may temporarily or permanently remove sites from its index and search results if it believes it is obligated to do so by law if the sites do not meet Google's quality guidelines, or for other reasons, such as if the sites detract from users' ability to locate relevant information. We cannot comment on the individual reasons a page may be removed. However, certain actions such as cloaking, writing text in such a way that it can be seen by search engines but not by users, or setting up pages/links with the sole purpose of fooling search engines may result in removal from our index. "
If you find that this is the case, you have the opportunity to make changes to your site so that it meets guidelines and be resubmitted for consideration.
Learning about SEO is a critical part of making sure your online presence is the best it can be. Optimization techniques need consistent monitoring and tweaking in order for them to be effective. With 77% of Americans going online each day, its imperative that you make SEO strategies part of your online marketing plan.
OneSource ERP, Allegro's ERP integrated eCommerce solution, is built on the Magento platform. While Magento has excellent out-of-the-box SEO functionality, you may want to take it a bit further. Allegro can help you optimize your site for favorable search engine results, market your site for increased sales and profits and monitor your site for marketing opportunities and/or indicators of a problem.
1. Google Analytics
Analytics is a set of measurements that will help you understand your website performance. By monitoring visitor interaction with your site, you will be able to make informed decisions regarding where to best focus your efforts in making your site as profitable as it can be. Allegro can set up your analytics account and connect it with your e-commerce website. We can help you understand how to monitor your website performance so that you can maximize and focus your marketing efforts.
2. Google Adwords
Adwords is Google’s advertising system that allows you to bid on keywords so that your clickable ads will appear in search results. Many businesses have found success using AdWords to drive traffic to their site. Allegro can help you create an AdWords account, set up a campaign and monitor results using Google analytics.
Magento is very flexible and offers numerous opportunities for marketing integrations. By automating your email marketing efforts, you can quickly and effectively send marketing messages to certain segments of customers or your entire customer base. Mailchimp is an excellent marketing automation tool. We use it so it's easy for us to recommend to our customers. Let us show you how to integrate Mailchimp with Magento to create engaging marketing campaigns.
If there is one thing you should consider for your 2017 inbound marketing plan, it's finally starting your business blog.
You have most likely heard that blogging is important, but let's be real, it's just ONE MORE THING to add to your to do list. Well, that may be true but a little effort can go a long way when it comes to the benefits of blogging. I'm going to share a few of the biggest reasons to make starting a blog a priority.
B2B marketers who use blogs generate 67% more leads than those that do not.1
1. A blog can help drive traffic to your website - New and updated content signals search engines to check in on your website and see whats changed or added. It shows you are actively managing your content. Now, let's think back to 2016. How many times did you add content to your site? I don't just mean simple product addition, but keyword laden, optimized, searchable content. Blogging is the opportunity to consistently add content. You are creating more pages for search engines to index and creating another opportunity for your website to show up in search results.
2. A blog can help to establish thought leadership - Use your blog to answer questions or address concerns that your customers have had. Show customers that you are attentive and knowledgeable. If you are able to continually provide helpful and/or interesting content you will be turned to repeatedly for your knowledge. **This is a good place to mention that you should empower your employees to write blog posts. The people that sell your products and services will/should know the most ;-)
3. A blog will help to convert traffic into leads - EVERY well-written blog should include a lead generating call-to-action. Send your readers to your website where they can download a white paper or free e-book, access a webinar or free trial in exchange for their contact information. BOOM! You now have a new prospect to market to.
Noggin Nugget: Check out this case study published by HubSpot. It shows how blogging, as part of your inbound marketing plan, can increase your traffic significantly.
Did you know that you are not limited to the reports available using Magento's reporting feature?
Allegro can help you accomplish your reporting goals by extracting and organizing your data to create a custom reports that fit your needs. What if you could be provided a clearer picture of your business' performance? Maybe you would like a report that shows sales by category or payment type or even which products were most added to carts and then abandoned. We can help you get the data you need to make informed business decisions.
Contact Allegro for more information about how to get the data you want and need from your Magento store.
There are 3 essential SEO elements that should never be overlooked when optimizing an ecommerce site. They are the Title Tag, Header Tag, and Meta Description.
As we all know, SEO can improve the visibility of your website, increase traffic and boost your brand’s revenue. So, let's take a look at how these three elements fit into your website optimization plan.
The title tag is used by search engines to determine a page's topic. They are also displayed in SERPs (search engine results page). A well written title tag will show the user what they can expect from the page. In this way it is important that you are clear in since this is one determiner in whether or not your user clicks through to your site. From a search engine perspective, your title tag will be compared with your page content to ensure that you have keyword consistency when pages are being ranked.
Header tags are pieces of HTML code the allow certain words to stand out on a page. The most important being <h1>. This would be the category name on a category page and product name on a product page, etc. They are the headings that show what your page is about. The heirarchy of importance begins with <h1> and works down to <h6>. Not as important, the tags <h2> - <h6> usually describe subheadings. They could be thought of as ways of organizing content for readers. It is important that your header tags contain keywords so that while skimming for pertinent information, the reader can determine if they want to read further.
A meta description is a short paragraph of text placed in the HTML that describes a webpage. While used by search engines, they should be written for humans. The most important things to remember when writing an effective description are that it include keywords, is relevant to the page content, and is no longer than 160 characters. A compelling meta description tag could entice searchers to click through from the SERP to your site, especially if the description includes the keywords they were searching for.
Allegro's OneSource ERP users are in luck as many of the SEO tasks are handled for them. Allegro uses data in the ERP and maps it to correct fields in the Magento back end to fill in the important tags and meta data described in this blog. If you are not a OneSource ERP customer and would like help with optimizing your website, contact us. We can evaluate your site to determine how strong your SEO game is. If you need help implementing changes, we can do that, too.
Noggin nugget: 75% of search engine users never scroll past the first page of results. 1
The writing was on the wall last year that Google and other search engines were putting more and more emphasis on the mobile responsiveness of web sites. This is important for more informational sites such as our own Allegro site but it is critical for those companies that sell products directly over the web. If your rankings are reduced, your customers may likely find someone else to buy from instead of you.
As of this spring, Google changed their search algorithms to provide greater weight to responsive web design. Fortunately , they also then provided helpful tools to test your site such as their Mobile Friendly Test. Initially Google stated that this would only impact the ranking of mobile sites and not the more typical "desktop" sites but the true impact was quickly felt. Within the first week of implementation, pages on mobile sites were getting a huge spike in their presence on search engine results versus "desktop" sites using the same keywords.
The morale of the story is to make sure you pay attention to your Google tools and analytics. Make sure this new paradigm in search ranking doesn't leave you behind.
To learn more about the OneSource ERP extensions available, select them below.
Advanced Search +
Increase Magento’s normal search capabilities by providing advanced search. Customers will be able to easily and quickly search based on category, product attributes, terms in the product descriptions, and more.
Amazon Integration +
This extension integrates your e-commerce information with the leading Amazon storefront and allows for simple management of product listings with automated synchronization of stock levels, pricing, and item details.
OneSource supports the normal ERP pricing functionality that gives you the ability to provide quantity-based price breaks. The assortments extension expands upon this by allowing you to define groups in your ERP where the combined quantity of all items in any assortment group is used to provide quantity price breaks for all the items in that group.
Complicated Shipping, Splits, Extra Warehouses +
The complex shipping customization adds shipping rules to support multiple warehouses and charge delivery rates from each warehouse origin. Break customer orders down by product group. The extension supports scenarios such as placing an order that has products shipping separately or from different locations. This type of order can become two separate orders in the ERP yet allow the customer to pay for them together.
Configurable Products +
If you sell multiple products that only differ in size, color or some other characteristic, you need the Configurable Products extension. This module will allow you to display a single product to the customer and then let them select the particular attributes that differentiate between variations to get exactly what they need.
Set up coupons to support promotions, encourage new customers, reward repeat customers, and more. This module allows the setup of a variety of coupons and discounts for your customers.
Data Feed to POS System +
The POS data feed extension allows for order entry outside of your e-commerce website. For OneSource clients that have brick and mortar stores, you can have your catalog and inventory information available in your POS system and upload orders back to your ERP through your e-commerce storefront.
Featured Products +
The Featured Products extension allows you to highlight items on your homepage and grab the attention of your customers. Whether you choose best sellers or clearance items, help move more product by placing them front and center of your website.
Google Analytics Tuning +
Google Analytics is a powerful tool for managing your web presence. This service can help you keep your site tuned for optimal reporting. A few of the features we will optimize are eCommerce tracking, ghost spam filters, and custom views.
Password Writeback +
Normally, the OneSource end user either manages their password completely on their own or it is managed for them through the ERP. With this customization, gain the best of both worlds. Update your ERP each time a user changes their login password.
Purchase History with Reorder +
Go beyond the ability to review past orders and invoices with Purchase History. This customization provides your customers with the ability to see all items purchased in the past month, year, or more; along with details. The customer can then easily add desired items to their current shopping cart.
Quick Order +
For B2B customers or those that know your part numbers, Quick Order provides an easy method to rapidly enter a new order. Customers can easily enter part numbers with a helpful auto-fill capability to ensure accuracy, review the price, and indicated the desired quantity. Taking new orders in seconds will help turn good customers into great customers.
Salesman/Manager Module (Basic and Advanced) +
This extension allows salesmen or managers to log in and place orders as any given customer. Whether needed for regional managers to watch over their sales teams or for sales people to assist clients in their territory, this customization will give managers oversite into the orders of those under their responsibility. The advanced version offers even more oversight features such as the ability for reports across customers.
Store Locator +
The Store Locator extension allows customers to easily find the nearest retail location or dealer right from your website. Whether they are your own brick-and-mortar stores or the locations of retailers that carry your products, help your customers find you quickly and easily.
Ultimate Marketing Page Sliders +
This extension takes your e-commerce marketing beyond the typical slider. Have even more impact with multiple sliders and sidebars with promotional images. Using spreadsheets, you can manage your own product lists to include in specific promotions.
Up Sell, Cross Sell, Related Products +
Items in the ERP can be associated with each other as either “Related” or “Similar”. This information can then be used to drive the upsell, cross sell, or related items features of your e-commerce site.