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Subscribe to this list via RSS Blog posts tagged in Sales Analysis

Now that the end of the year is upon us, it's time to see how well your eCommerce site did in terms of sales and marketing. Magento makes reporting easy with built in sales, product, and customer reports.  You can access all of the reports in the admin section.  You will see a variety of options to choose from.

b2ap3_thumbnail_Magento-Reports.png         

Consider taking a look at the following:

Total online sales - What portion of your total business income came from eCommerce sales? 1

New customers - How many new customers registered and bought something from your eCommerce site?  

Best selling products - Plan for next years product offerings and inventory levels by finding out which of your products are best sellers.

Coupon usage statistics - Are your promotional campaigns successful?  Do you need to revamp your strategy?

* Did you know that Allegro has an optional custom extension that supports coupon use back to the ERP?  If you'd like to learn more about this and other available extensions, visit http://allegroconsultants.com/erp-applications/extensions.

You can set up a report in just a few simple steps and the process is basically the same for all reports.  You may remember that we went over this in the first blog in this series - Using the Abandoned Carts Report.

I'll quickly review it here using the sales report as an example.

Running a Sales Report in Magento

Step 1: Select the report.

b2ap3_thumbnail_Sales-Report---Orders.png

 

 Step 2: Select reporting options.

View combined data for totals across all sites or select a singular site.  Select filters.

b2ap3_thumbnail_Sales-Report---set-up_20161228-155934_1.png

Step 3: View or export the completed report.

To simply view the report, either for quick analysis or to ensure accuracy before exporting, choose "Show Report".  When ready, choose the desired format and "Export".

  Sales-Report---View-or-Export_20161228-155955_1.png

Noggin nugget: e-Commerce-driven mobile revenue will surge by at least 50% by the end of 2017 2 

Following up on last months blog -

3 Essential SEO Elements that Should Never be Overlooked

Did you know that optimizing images can also contribute to quality SEO?  It isn't just about choosing the right image for your product or article, but also giving it a good title tag and alt text.

The title tag is shown as a tooltip when you hover over the element.  While not required, it can prove useful in certain situations.  For example, let's say that your image is actually a "Buy Now" button. Your title tag could contain, "Buy my new cookbook now for only $9.99!"  The tag offers and additional call to action.

The alt text describes what’s on the image and the function of the image on the page.  Used by screen readers, the browsers used by blind and visually impaired people, alt text will tell them what is on the image. So using the button example from above, the alt text could read, "button to buy new cookbook".

There is much more to know about selecting, using and optimizing images for SEO.  If this is something you would like me to dive deeper into, let me know by leaving a comment below.

 

1. The online sales report will only show sales through the website.  OneSource ERP customers will need to check their ERP for a complete sales picture.

2. Think Tank Gartner via https://reviewsquirrel.com/ecommerce-trends/

 

To learn more about the OneSource ERP extensions available, select them below.

  • Advanced Search +

    Increase Magento’s normal search capabilities by providing advanced search. Customers will be able to easily and quickly search based on category, product attributes, terms in the product descriptions, and more.  
  • Amazon Integration +

    This extension integrates your e-commerce information with the leading Amazon storefront and allows for simple management of product listings with automated synchronization of stock levels, pricing, and item details. 
  • Assortments +

    OneSource supports the normal ERP pricing functionality that gives you the ability to provide quantity-based price breaks. The assortments extension expands upon this by allowing you to define groups in your ERP where the combined quantity of all items in any assortment group is used to provide quantity price breaks for all the items in that group.
  • Complicated Shipping, Splits, Extra Warehouses +

    The complex shipping customization adds shipping rules to support multiple warehouses and charge delivery rates from each warehouse origin. Break customer orders down by product group. The extension supports scenarios such as placing an order that has products shipping separately or from different locations. This type of order can become two separate orders in the ERP yet allow the customer to pay for them together.
  • Configurable Products +

    If you sell multiple products that only differ in size, color or some other characteristic, you need the Configurable Products extension. This module will allow you to display a single product to the customer and then let them select the particular attributes that differentiate between variations to get exactly what they need.
  • Coupons +

    Set up coupons to support promotions, encourage new customers, reward repeat customers, and more. This module allows the setup of a variety of coupons and discounts for your customers.
  • Data Feed to POS System +

    The POS data feed extension allows for order entry outside of your e-commerce website. For OneSource clients that have brick and mortar stores, you can have your catalog and inventory information available in your POS system and upload orders back to your ERP through your e-commerce storefront.
  • Featured Products +

    The Featured Products extension allows you to highlight items on your homepage and grab the attention of your customers.  Whether you choose best sellers or clearance items, help move more product by placing them front and center of your website.
  • Google Analytics Tuning +

    Google Analytics is a powerful tool for managing your web presence. This service can help you keep your site tuned for optimal reporting. A few of the features we will optimize are eCommerce tracking, ghost spam filters, and custom views.
  • Password Writeback +

    Normally, the OneSource end user either manages their password completely on their own or it is managed for them through the ERP. With this customization, gain the best of both worlds. Update your ERP each time a user changes their login password.
  • Purchase History with Reorder +

    Go beyond the ability to review past orders and invoices with Purchase History. This customization provides your customers with the ability to see all items purchased in the past month, year, or more; along with details. The customer can then easily add desired items to their current shopping cart.
  • Quick Order +

    For B2B customers or those that know your part numbers, Quick Order provides an easy method to rapidly enter a new order. Customers can easily enter part numbers with a helpful auto-fill capability to ensure accuracy, review the price, and indicated the desired quantity. Taking new orders in seconds will help turn good customers into great customers.
  • Salesman/Manager Module (Basic and Advanced) +

    This extension allows salesmen or managers to log in and place orders as any given customer. Whether needed for regional managers to watch over their sales teams or for sales people to assist clients in their territory, this customization will give managers oversite into the orders of those under their responsibility. The advanced version offers even more oversight features such as the ability for reports across customers.
  • Store Locator +

    The Store Locator extension allows customers to easily find the nearest retail location or dealer right from your website. Whether they are your own brick-and-mortar stores or the locations of retailers that carry your products, help your customers find you quickly and easily.
  • Ultimate Marketing Page Sliders +

    This extension takes your e-commerce marketing beyond the typical slider. Have even more impact with multiple sliders and sidebars with promotional images. Using spreadsheets, you can manage your own product lists to include in specific promotions.
  • Up Sell, Cross Sell, Related Products +

    Items in the ERP can be associated with each other as either “Related” or “Similar”. This information can then be used to drive the upsell, cross sell, or related items features of your e-commerce site.
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