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Subscribe to this list via RSS Blog posts tagged in IP Address

Posted by on in eCommerce

What is an IP address?

Simply put, an IP (Internet Protocol) address is a unique number that gets linked to your online activity. Whether you are checking emails, engaged in social media or shopping, you are requesting access to some destination. Your IP address helps in this process. It routes all of your online requests making sure they are returned to you appropriately. Basically, it is the way your computer is found on the internet. 

 

Noggin Nugget: A URL is a readable label for your IP address. Because the internet is based on IP addresses and not domain names, every web server translates domain names into IP addresses.

 

Static vs. Dynamic IP Addresses

There are two types of IP addresses; static and dynamic. Static IP addresses do not change. These are typically used by businesses with large networks so that they do not have to track changing IP addresses.  A static IP address would matter in the case of external websites needing to remember your IP address; such as a VPN (Virtual Private Network) that only trusts certain IP addresses for security purposes.  Dynamic IP addresses allow ISP's to change your IP address if needed. This is what most devices use.  Let's say you are working at home and you are connected to the internet through your router.  You will be assigned an IP address for that location.  If you take your laptop on the road, maybe to a coffee shop or hotel, you will connect to their WIFI and be assigned a new IP address by that locations' ISP.  By changing ISP's you are also changing IP addresses.  It all happens behind the scenes without you even having to think about it.

Public vs. Private IP Addresses

Public IP addresses are for devices accessible on the internet. Private IP addresses are the addresses used for identification of a device within a network. They are not valid on the internet. Security measures such as firewalls can be put in place to protect the IP address from cyber attacks and hackers.

 If all that seems a bit confusing, think about it this way...

Public vs Private describes where the addresses are valid. Static vs Dynamic describes how they are assigned.

A great example of a static, private IP address would be Allegro's tightly integrated eCommerce solution, OneSource ERP. The e-commerce website communicates via web services to pull data from the customers ERP. Access to the web services is protected by an IP address. This example demonstrates why IP addresses matter. If your IP address changes, communication to and from the website and ERP is disrupted. The ERP will not accept customer data and orders from the eCommerce store.  Luckily for Allegro's OneSource ERP customers, orders will queue up and transfer again once the issue of IP address is resolved. 

 

What's the easiest way to check your IP address?

https://whatismyipaddress.com

 

To learn more about the OneSource ERP extensions available, select them below.

  • Advanced Search +

    Increase Magento’s normal search capabilities by providing advanced search. Customers will be able to easily and quickly search based on category, product attributes, terms in the product descriptions, and more.  
  • Amazon Integration +

    This extension integrates your e-commerce information with the leading Amazon storefront and allows for simple management of product listings with automated synchronization of stock levels, pricing, and item details. 
  • Assortments +

    OneSource supports the normal ERP pricing functionality that gives you the ability to provide quantity-based price breaks. The assortments extension expands upon this by allowing you to define groups in your ERP where the combined quantity of all items in any assortment group is used to provide quantity price breaks for all the items in that group.
  • Complicated Shipping, Splits, Extra Warehouses +

    The complex shipping customization adds shipping rules to support multiple warehouses and charge delivery rates from each warehouse origin. Break customer orders down by product group. The extension supports scenarios such as placing an order that has products shipping separately or from different locations. This type of order can become two separate orders in the ERP yet allow the customer to pay for them together.
  • Configurable Products +

    If you sell multiple products that only differ in size, color or some other characteristic, you need the Configurable Products extension. This module will allow you to display a single product to the customer and then let them select the particular attributes that differentiate between variations to get exactly what they need.
  • Coupons +

    Set up coupons to support promotions, encourage new customers, reward repeat customers, and more. This module allows the setup of a variety of coupons and discounts for your customers.
  • Data Feed to POS System +

    The POS data feed extension allows for order entry outside of your e-commerce website. For OneSource clients that have brick and mortar stores, you can have your catalog and inventory information available in your POS system and upload orders back to your ERP through your e-commerce storefront.
  • Featured Products +

    The Featured Products extension allows you to highlight items on your homepage and grab the attention of your customers.  Whether you choose best sellers or clearance items, help move more product by placing them front and center of your website.
  • Google Analytics Tuning +

    Google Analytics is a powerful tool for managing your web presence. This service can help you keep your site tuned for optimal reporting. A few of the features we will optimize are eCommerce tracking, ghost spam filters, and custom views.
  • Password Writeback +

    Normally, the OneSource end user either manages their password completely on their own or it is managed for them through the ERP. With this customization, gain the best of both worlds. Update your ERP each time a user changes their login password.
  • Purchase History with Reorder +

    Go beyond the ability to review past orders and invoices with Purchase History. This customization provides your customers with the ability to see all items purchased in the past month, year, or more; along with details. The customer can then easily add desired items to their current shopping cart.
  • Quick Order +

    For B2B customers or those that know your part numbers, Quick Order provides an easy method to rapidly enter a new order. Customers can easily enter part numbers with a helpful auto-fill capability to ensure accuracy, review the price, and indicated the desired quantity. Taking new orders in seconds will help turn good customers into great customers.
  • Salesman/Manager Module (Basic and Advanced) +

    This extension allows salesmen or managers to log in and place orders as any given customer. Whether needed for regional managers to watch over their sales teams or for sales people to assist clients in their territory, this customization will give managers oversite into the orders of those under their responsibility. The advanced version offers even more oversight features such as the ability for reports across customers.
  • Store Locator +

    The Store Locator extension allows customers to easily find the nearest retail location or dealer right from your website. Whether they are your own brick-and-mortar stores or the locations of retailers that carry your products, help your customers find you quickly and easily.
  • Ultimate Marketing Page Sliders +

    This extension takes your e-commerce marketing beyond the typical slider. Have even more impact with multiple sliders and sidebars with promotional images. Using spreadsheets, you can manage your own product lists to include in specific promotions.
  • Up Sell, Cross Sell, Related Products +

    Items in the ERP can be associated with each other as either “Related” or “Similar”. This information can then be used to drive the upsell, cross sell, or related items features of your e-commerce site.
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