Business Thoughts by Allegro

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Why mobile sites are more critical then ever

The writing was on the wall last year that Google and other search engines were putting more and more emphasis on the mobile responsiveness of web sites.  This is important for more informational sites such as our own Allegro site but it is critical for those companies that sell products directly over the web. If your rankings are reduced, your customers may likely find someone else to buy from instead of you.

As of this spring, Google changed their search algorithms to provide greater weight to responsive web design. Fortunately , they also then provided helpful tools to test your site such as their Mobile Friendly Test. Initially Google stated that this would only impact the ranking of mobile sites and not the more typical "desktop" sites but the true impact was quickly felt.  Within the first week of implementation, pages on mobile sites were getting a huge spike in their presence on search engine results versus "desktop" sites using the same keywords.

The morale of the story is to make sure you pay attention to your Google tools and analytics. Make sure this new paradigm in search ranking doesn't leave you behind.

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Joomla! 3.3.1 released in June to keep 3.3 going strong

We here at Allegro are very excited to see the ongoing maintenance releases for Joomla! with their latest 3.3.1 release in June of 2014.  We have found Joomla! to be a very powerful content management platform and this most recent update further demonstrates the communities ongoing contributions to this product.

You can read the details of this release in these release notes.

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