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Why mobile sites are more critical then ever

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The writing was on the wall last year that Google and other search engines were putting more and more emphasis on the mobile responsiveness of web sites.  This is important for more informational sites such as our own Allegro site but it is critical for those companies that sell products directly over the web. If your rankings are reduced, your customers may likely find someone else to buy from instead of you.

As of this spring, Google changed their search algorithms to provide greater weight to responsive web design. Fortunately , they also then provided helpful tools to test your site such as their Mobile Friendly Test. Initially Google stated that this would only impact the ranking of mobile sites and not the more typical "desktop" sites but the true impact was quickly felt.  Within the first week of implementation, pages on mobile sites were getting a huge spike in their presence on search engine results versus "desktop" sites using the same keywords.

The morale of the story is to make sure you pay attention to your Google tools and analytics. Make sure this new paradigm in search ranking doesn't leave you behind.

A founding member of Allegro, Mike Lonski has built his 4GL programming expertise in Progress since 1986. Starting in Progress version 3.2, Mike has successfully completed projects in locations ranging from the Pentagon and the U.S. Capitol Building to manufacturing shops all over the North American continent. Mike is an internationally known speaker on Progress RDBMS topics and author of Coding Smart, the Progress ADM2 book. His forte is in interfacing between real-world user requirements and technically-oriented solutions. Mike has taught, mentored and presented on Progress topics, small project estimation, and UI design on five continents. Mike also applies his technical and executive skills towards open-source applications. He is a skilled implementer, trainer, and process manager for SugarCRM application software and technical editor for the recently published edition of SugarCRM for Dummies.

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Guest Saturday, 27 May 2017