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Why blog?

Posted by on in eCommerce
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If there is one thing you should consider for your 2017 inbound marketing plan, it's finally starting your business blog.

You have most likely heard that blogging is important, but let's be real, it's just ONE MORE THING to add to your to do list. Well, that may be true but a little effort can go a long way when it comes to the benefits of blogging. I'm going to share a few of the biggest reasons to make starting a blog a priority.

 

B2B marketers who use blogs generate 67% more leads than those that do not.1Tweet: B2B marketers who use blogs generate 67% more leads than those that do not. http://bit.ly/2jchIRZ

 

1. A blog can help drive traffic to your website - New and updated content signals search engines to check in on your website and see whats changed or added. It shows you are actively managing your content. Now, let's think back to 2016.  How many times did you add content to your site?  I don't just mean simple product addition, but keyword laden, optimized, searchable content.   Blogging is the opportunity to consistently add content. You are creating more pages for search engines to index and creating another opportunity for your website to show up in search results.

2. A blog can help to establish thought leadership - Use your blog to answer questions or address concerns that your customers have had. Show customers that you are attentive and knowledgeable.  If you are able to continually provide helpful and/or interesting content you will be turned to repeatedly for your knowledge.  **This is a good place to mention that you should empower your employees to write blog posts.  The people that sell your products and services will/should know the most ;-)

3. A blog will help to convert traffic into leads - EVERY well-written blog should include a lead generating call-to-action. Send your readers to your website where they can download a white paper or free e-book, access a webinar or free trial in exchange for their contact information.  BOOM!  You now have a new prospect to market to.

 

 

Noggin Nugget: Check out this case study published by HubSpot. It shows how blogging, as part of your inbound marketing plan, can increase your traffic significantly.

b2ap3_thumbnail_How-One-Companys-Investment-in-Blogging---SEO-Increased-Traffic-By-Over-2-500-in-One-Year.png

 

 

Following up on last months blog -

Managing Your End-of-Year eCommerce Reporting and Analysis

Did you know that you are not limited to the reports available using Magento's reporting feature? 

Allegro can help you accomplish your reporting goals by extracting and organizing your data to create a custom reports that fit your needs.  What if you could be provided a clearer picture of your business' performance?  Maybe you would like a report that shows sales by category or payment type or even which products were most added to carts and then abandoned.  We can help you get the data you need to make informed business decisions.  

Contact Allegro for more information about how to get the data you want and need from your Magento store.    

 

1. https://www.insideview.com/social-selling/

 

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A 1998 graduate of VCU's School of the Arts, Amy Gray began her career at The Martin Agency as a broadcast buyer. She handled negotiation, purchase and monitoring of advertising space on behalf of such clients as Alltel and Nick at Nite. After starting a family, Amy decided to stay home with her young children and take a break from full-time work. Six years ago she returned to the world of business as Marketing Manager for Allegro. Amy is responsible for web marketing, social media marketing strategy, email campaigns and public relations. Amy is certified as a Pre-Sales Engineer and Sales Executive for SugarCRM.

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Guest Tuesday, 25 July 2017