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Getting Started with A CRM - Series

Posted by on in Customer Relations
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Keeping customers isn't easy. In today's business environment, it is imperative that you create a customer experience worthy of repeat business. Customer experience can be the single defining factor in differentiating you and your competitors. A CRM can be a key component to your business success.

The thought of implementing a CRM can be daunting. People, in general, are resistant to change. It creates fear and doubt. When it comes to the discovery process and eventual adoption of a CRM, things are no different. There are many decisions to make. Which CRM product best suits your needs? What type of deployment works best for your organization? How do you get staff to get on board with a new way of doing things? Over the next few weeks, I will be highlighting these issues and offering a way of working through the process; from discovery to adoption of a CRM. I want to help eliminate your fears and create a well thought out path to CRM success. Stay tuned...  In the meantime, check out this great whitepaper on achieving early success with your CRM deployment. CRM_Time_To_Value_wp.pdf

A 1998 graduate of VCU's School of the Arts, Amy Gray began her career at The Martin Agency as a broadcast buyer. She handled negotiation, purchase and monitoring of advertising space on behalf of such clients as Alltel and Nick at Nite. After starting a family, Amy decided to stay home with her young children and take a break from full-time work. Six years ago she returned to the world of business as Marketing Manager for Allegro. Amy is responsible for web marketing, social media marketing strategy, email campaigns and public relations. Amy is certified as a Pre-Sales Engineer and Sales Executive for SugarCRM.

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Guest Saturday, 27 May 2017