Business Thoughts by Allegro
Getting Started with A CRM - Series
Keeping customers isn't easy. In today's business environment, it is imperative that you create a customer experience worthy of repeat business. Customer experience can be the single defining factor in differentiating you and your competitors. A CRM can be a key component to your business success.
The thought of implementing a CRM can be daunting. People, in general, are resistant to change. It creates fear and doubt. When it comes to the discovery process and eventual adoption of a CRM, things are no different. There are many decisions to make. Which CRM product best suits your needs? What type of deployment works best for your organization? How do you get staff to get on board with a new way of doing things? Over the next few weeks, I will be highlighting these issues and offering a way of working through the process; from discovery to adoption of a CRM. I want to help eliminate your fears and create a well thought out path to CRM success. Stay tuned... In the meantime, check out this great whitepaper on achieving early success with your CRM deployment. CRM_Time_To_Value_wp.pdf