Business Thoughts by Allegro
3 Essential SEO Elements that Should Never be Overlooked
There are 3 essential SEO elements that should never be overlooked when optimizing an ecommerce site. They are the Title Tag, Header Tag, and Meta Description.
As we all know, SEO can improve the visibility of your website, increase traffic and boost your brand’s revenue. So, let's take a look at how these three elements fit into your website optimization plan.
The title tag is used by search engines to determine a page's topic. They are also displayed in SERPs (search engine results page). A well written title tag will show the user what they can expect from the page. In this way it is important that you are clear in since this is one determiner in whether or not your user clicks through to your site. From a search engine perspective, your title tag will be compared with your page content to ensure that you have keyword consistency when pages are being ranked.
Header tags are pieces of HTML code the allow certain words to stand out on a page. The most important being <h1>. This would be the category name on a category page and product name on a product page, etc. They are the headings that show what your page is about. The heirarchy of importance begins with <h1> and works down to <h6>. Not as important, the tags <h2> - <h6> usually describe subheadings. They could be thought of as ways of organizing content for readers. It is important that your header tags contain keywords so that while skimming for pertinent information, the reader can determine if they want to read further.
A meta description is a short paragraph of text placed in the HTML that describes a webpage. While used by search engines, they should be written for humans. The most important things to remember when writing an effective description are that it include keywords, is relevant to the page content, and is no longer than 160 characters. A compelling meta description tag could entice searchers to click through from the SERP to your site, especially if the description includes the keywords they were searching for.
Allegro's OneSource ERP users are in luck as many of the SEO tasks are handled for them. Allegro uses data in the ERP and maps it to correct fields in the Magento back end to fill in the important tags and meta data described in this blog. If you are not a OneSource ERP customer and would like help with optimizing your website, contact us. We can evaluate your site to determine how strong your SEO game is. If you need help implementing changes, we can do that, too.
Noggin nugget: 75% of search engine users never scroll past the first page of results. 1
Following up on last months blog - Using Coupons to Help Boost Your Ecommerce Sales
Do you wonder about how and when to use coupons? Here are three effective ways to use coupons.2
1. Push inventory that just won't sell.
Create coupon codes that target these specific items. An alternative to using a percentage discount would be to offer them free when a certain dollar amount is reached on a sale.
2. Show appreciation to loyal customers.
It costs more to get a new customer than to keep one. Send an email to older, loyal customers and offer a discount as a show of thanks.
3. Reward new customers.
First time customers want to know that you appreciate their business and will be there for them in the future. Offer free shipping on their first order or apply a surprise discount at checkout.
2. - https://www.shopify.com/guides/make-your-first-ecommerce-sale/coupon-codes
3. - https://www.godaddy.com/help/adding-meta-tags-to-your-website-6548