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Integrating Google Analytics with your eCommerce Site

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What is Google Analytics?

Google Analytics is a powerful web service that allows business owners and marketers to measure traffic to their website and analyze customer behavior in order to increase sales and conversions on their website. While there are many aspects of GA that require more than a basic understanding of the service, even the most basic reports and data can still offer a wealth of information that can help you make business decisions that will impact your bottom line.

Why is Google Analytics important?

The data that Google Analytics provides can help you make informed choices about your online strategy as well as bring to your attention problem areas that need to be addressed.  Have you ever wondered how many people visit your site every day? Every month?  How about where they are coming from?  Did they come straight to your website or did they do a Google Search to find you?  What search terms did they use?  How long are they spending looking around your site? These are the types of questions answered by GA.

How do I get started?

Integrating your Magento site with Google Analytics really is a simple task.  If you can follow step-by-step directions, Google will "walk" you through it.  However; if you are new to ecommerce or analytics, it can seem daunting - setting up the property, assigning filters and segments, ecommerce tracking settings, etc.      

Are you ready to make informed business decisions?  Ones that will help you offer your customers a better online experience and in turn increase sales.  Contact Allegro for more information about integrating GA to your Magento site.  Once your site is set up, Google Analytics will begin collecting data within 24 hours!

Noggin nugget: According to Search Engine Land, Google handles at least 2 trillion searches per year. 1

 

Following up on last months blog - Using the Abandoned Carts Report in Magento


By now, you should have had a chance to take a look at your Abandonded Cart statistics and hopefully you have a better understanding of how this information can be beneficial to your online sales.

To dive a little deeper into abandoned carts,  I want to introduce you to the "Quote Lifetime Days" setting.  This setting allows you to control how long a "quote" or incomplete order hangs around BEFORE it is considered abandoned.


Log in to your Magento Admin. Go to System->Configuration.

 Magento Dashboard

 

Scroll down the left to the Sales section and select Checkout. Under "Shopping Cart options, edit “Quote Lifetime (days)”.

Magento DashboardMagento Quote Lifetime Days

 

 

1http://searchengineland.com/google-now-handles-2-999-trillion-searches-per-year-250247

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A 1998 graduate of VCU's School of the Arts, Amy Gray began her career at The Martin Agency as a broadcast buyer. She handled negotiation, purchase and monitoring of advertising space on behalf of such clients as Alltel and Nick at Nite. After starting a family, Amy decided to stay home with her young children and take a break from full-time work. Six years ago she returned to the world of business as Marketing Manager for Allegro. Amy is responsible for web marketing, social media marketing strategy, email campaigns and public relations. Amy is certified as a Pre-Sales Engineer and Sales Executive for SugarCRM.

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Guest Friday, 24 November 2017