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Subscribe to this list via RSS Blog posts tagged in SEO

Posted by on in Marketing

SEO or Search Engine Optimization is the practice of increasing the quantity and quality of the traffic to your website from organic or "free" search results.  SEO is an inbound marketing strategy. Most marketing channels involve you reaching out to your customers. SEO gives you the opportunity to reach people who are actively seeking you.  They are already interested in your products or services, they just need to find you as the best choice for where to get them. 

So let's talk for a minute about "organic" search and how SEO affects it.

Organic search is a method for entering search terms into a search engine.  Typically they describe the product or service you are seeking or a question you need to be answered.  The resulting response from Google is based purely on relevance and not on paid advertisements where keywords are being bid on for top positioning.  So you can see why SEO is such a critical part of this process.  If you are not using paid advertising and are relying on Organic search results, you have to ensure that you are competitive when trying to get the top spot in SERPs. Did you know that 97 percent of people DON’T click past the first page of results.1

The benefit to learning and experimenting with organic search optimization is that you are likely to experience long-term results since the process focuses on quality content creation, backlink building, and meta enhancements.  This is also the most cost effective way of "advertising" your site.  There are many great resources on the web for beginner level optimizers and there are a few basic techniques that can be utilized with minimal experience but if you are interested in a full-scale optimization of your site, visit http://allegroconsultants.com/marketing for information on how Allegro can help you.

 

1. -https://www.bluecorona.com/blog/google-ranking-factors-2018

The writing was on the wall last year that Google and other search engines were putting more and more emphasis on the mobile responsiveness of web sites.  This is important for more informational sites such as our own Allegro site but it is critical for those companies that sell products directly over the web. If your rankings are reduced, your customers may likely find someone else to buy from instead of you.

As of this spring, Google changed their search algorithms to provide greater weight to responsive web design. Fortunately , they also then provided helpful tools to test your site such as their Mobile Friendly Test. Initially Google stated that this would only impact the ranking of mobile sites and not the more typical "desktop" sites but the true impact was quickly felt.  Within the first week of implementation, pages on mobile sites were getting a huge spike in their presence on search engine results versus "desktop" sites using the same keywords.

The morale of the story is to make sure you pay attention to your Google tools and analytics. Make sure this new paradigm in search ranking doesn't leave you behind.

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