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Subscribe to this list via RSS Blog posts tagged in SEO

 

 

 

OneSource ERP, Allegro's ERP integrated eCommerce solution, is built on the Magento platform.  While Magento has excellent out-of-the-box SEO functionality, you may want to take it a bit further.  Allegro can help you optimize your site for favorable search engine results, market your site for increased sales and profits and monitor your site for marketing opportunities and/or indicators of a problem. 

 

1. Google Analytics

Analytics is a set of measurements that will help you understand your website performance.  By monitoring visitor interaction with your site, you will be able to make informed decisions regarding where to best focus your efforts in making your site as profitable as it can be. Allegro can set up your analytics account and connect it with your e-commerce website.  We can help you understand how to monitor your website performance so that you can maximize and focus your marketing efforts.

2. Google Adwords

Adwords is Google’s advertising system that allows you to bid on keywords so that your clickable ads will appear in search results.  Many businesses have found success using AdWords to drive traffic to their site.  Allegro can help you create an AdWords account, set up a campaign and monitor results using Google analytics. 

3. Integrations

Magento is very flexible and offers numerous opportunities for marketing integrations.  By automating your email marketing efforts, you can quickly and effectively send marketing messages to certain segments of customers or your entire customer base.  Mailchimp is an excellent marketing automation tool.  We use it so it's easy for us to recommend to our customers.  Let us show you how to integrate Mailchimp with Magento to create engaging marketing campaigns.

Contact Allegro for more information about integrating your ERP with Magento and our related services that will help you get the most from your SEO efforts.

The writing was on the wall last year that Google and other search engines were putting more and more emphasis on the mobile responsiveness of web sites.  This is important for more informational sites such as our own Allegro site but it is critical for those companies that sell products directly over the web. If your rankings are reduced, your customers may likely find someone else to buy from instead of you.

As of this spring, Google changed their search algorithms to provide greater weight to responsive web design. Fortunately , they also then provided helpful tools to test your site such as their Mobile Friendly Test. Initially Google stated that this would only impact the ranking of mobile sites and not the more typical "desktop" sites but the true impact was quickly felt.  Within the first week of implementation, pages on mobile sites were getting a huge spike in their presence on search engine results versus "desktop" sites using the same keywords.

The morale of the story is to make sure you pay attention to your Google tools and analytics. Make sure this new paradigm in search ranking doesn't leave you behind.

To learn more about the OneSource ERP extensions available, select them below.

  • Advanced Search +

    Increase Magento’s normal search capabilities by providing advanced search. Customers will be able to easily and quickly search based on category, product attributes, terms in the product descriptions, and more.  
  • Amazon Integration +

    This extension integrates your e-commerce information with the leading Amazon storefront and allows for simple management of product listings with automated synchronization of stock levels, pricing, and item details. 
  • Assortments +

    OneSource supports the normal ERP pricing functionality that gives you the ability to provide quantity-based price breaks. The assortments extension expands upon this by allowing you to define groups in your ERP where the combined quantity of all items in any assortment group is used to provide quantity price breaks for all the items in that group.
  • Complicated Shipping, Splits, Extra Warehouses +

    The complex shipping customization adds shipping rules to support multiple warehouses and charge delivery rates from each warehouse origin. Break customer orders down by product group. The extension supports scenarios such as placing an order that has products shipping separately or from different locations. This type of order can become two separate orders in the ERP yet allow the customer to pay for them together.
  • Configurable Products +

    If you sell multiple products that only differ in size, color or some other characteristic, you need the Configurable Products extension. This module will allow you to display a single product to the customer and then let them select the particular attributes that differentiate between variations to get exactly what they need.
  • Coupons +

    Set up coupons to support promotions, encourage new customers, reward repeat customers, and more. This module allows the setup of a variety of coupons and discounts for your customers.
  • Data Feed to POS System +

    The POS data feed extension allows for order entry outside of your e-commerce website. For OneSource clients that have brick and mortar stores, you can have your catalog and inventory information available in your POS system and upload orders back to your ERP through your e-commerce storefront.
  • Featured Products +

    The Featured Products extension allows you to highlight items on your homepage and grab the attention of your customers.  Whether you choose best sellers or clearance items, help move more product by placing them front and center of your website.
  • Google Analytics Tuning +

    Google Analytics is a powerful tool for managing your web presence. This service can help you keep your site tuned for optimal reporting. A few of the features we will optimize are eCommerce tracking, ghost spam filters, and custom views.
  • Password Writeback +

    Normally, the OneSource end user either manages their password completely on their own or it is managed for them through the ERP. With this customization, gain the best of both worlds. Update your ERP each time a user changes their login password.
  • Purchase History with Reorder +

    Go beyond the ability to review past orders and invoices with Purchase History. This customization provides your customers with the ability to see all items purchased in the past month, year, or more; along with details. The customer can then easily add desired items to their current shopping cart.
  • Quick Order +

    For B2B customers or those that know your part numbers, Quick Order provides an easy method to rapidly enter a new order. Customers can easily enter part numbers with a helpful auto-fill capability to ensure accuracy, review the price, and indicated the desired quantity. Taking new orders in seconds will help turn good customers into great customers.
  • Salesman/Manager Module (Basic and Advanced) +

    This extension allows salesmen or managers to log in and place orders as any given customer. Whether needed for regional managers to watch over their sales teams or for sales people to assist clients in their territory, this customization will give managers oversite into the orders of those under their responsibility. The advanced version offers even more oversight features such as the ability for reports across customers.
  • Store Locator +

    The Store Locator extension allows customers to easily find the nearest retail location or dealer right from your website. Whether they are your own brick-and-mortar stores or the locations of retailers that carry your products, help your customers find you quickly and easily.
  • Ultimate Marketing Page Sliders +

    This extension takes your e-commerce marketing beyond the typical slider. Have even more impact with multiple sliders and sidebars with promotional images. Using spreadsheets, you can manage your own product lists to include in specific promotions.
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