Business Thoughts by Allegro

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Subscribe to this list via RSS Blog posts tagged in Search Engine Optimization

Posted by on in eCommerce

While researching for this blog post, I found many arguments saying that because Google does such a great job at returning search results, site search was no longer necessary.  While I find that Google does do an amazing job at returning fast, accurate results,  a really good eCommerce site can still benefit from having a site search box. 

 Noggin Nugget: Up to 30% of eCommerce visitors will use internal site search.1

Have you ever visited a site and typed a product into the search bar only to get a “not found” message or even a set of results not even closely related to what you were interested in finding?  Frustrating, isn’t it?  This has caused me to exit a site right from my search results many times. If your website has site search, do you know how well it is performing?  Do a bit of research.  Search for a few of your own products. What results are shown?  Are they accurate?

The purpose of site search should be to help your customers find exactly what they came for.  Allegro has a way to help you do just that, but first, let’s talk a bit about how site search also helps you make business decisions.

You can derive valuable customer behavior data from the terms customers type into your search box.  Your visitors are telling you exactly what they are looking for and the terms they are using to describe it can be helpful when developing new content or optimizing to improve conversions.  Take a look at your site search reports.  Review the terms being used to find things on your website.  See how those search terms align with your keyword strategies.  You can improve retention rates by ensuring that the terms customers use are found.  Also, are there searches for content that you do not have? Let's say customers consistently search for product spec sheets.  If you do not have them, you should. How about different naming conventions for products? ie. Power Tools vs. Battery Operated Tools.  This is a great opportunity to ensure that you are referring to products in the same way as visitors.

Getting back to helping your customers find exactly what they are looking for...

Allegro offers a Modified Search Module that creates efficient search capabilities and allows your results to be faster and more relevant.   This easy to install module adds to the existing Magento Quick Search and empowers site admins to assign weighted values to searchable attributes and weights to how the word was found. At the same time, you can improve search process by setting search priority for attributes. For example, that first it should search in product name, then in product description and only after that in all other attributes.

 Easy to install using the Magento Connect Manager

 Matento Search Module

 

  Easy-to-follow, step-by-step instructions for configuring the module

Search Module Configuration

Fast, accurate search results

Magento Search Module Results

 

  

For more information on Allegro's Modified Search Module or to purchase, visit AllegroConsultants.com.  

 

1. https://econsultancy.com/blog/10407-site-search-for-e-commerce-13-best-practice-tips#i.e6bb0iahterern   

 

 

 

The writing was on the wall last year that Google and other search engines were putting more and more emphasis on the mobile responsiveness of web sites.  This is important for more informational sites such as our own Allegro site but it is critical for those companies that sell products directly over the web. If your rankings are reduced, your customers may likely find someone else to buy from instead of you.

As of this spring, Google changed their search algorithms to provide greater weight to responsive web design. Fortunately , they also then provided helpful tools to test your site such as their Mobile Friendly Test. Initially Google stated that this would only impact the ranking of mobile sites and not the more typical "desktop" sites but the true impact was quickly felt.  Within the first week of implementation, pages on mobile sites were getting a huge spike in their presence on search engine results versus "desktop" sites using the same keywords.

The morale of the story is to make sure you pay attention to your Google tools and analytics. Make sure this new paradigm in search ranking doesn't leave you behind.

To learn more about the OneSource ERP extensions available, select them below.

  • Advanced Search +

    Increase Magento’s normal search capabilities by providing advanced search. Customers will be able to easily and quickly search based on category, product attributes, terms in the product descriptions, and more.  
  • Amazon Integration +

    This extension integrates your e-commerce information with the leading Amazon storefront and allows for simple management of product listings with automated synchronization of stock levels, pricing, and item details. 
  • Assortments +

    OneSource supports the normal ERP pricing functionality that gives you the ability to provide quantity-based price breaks. The assortments extension expands upon this by allowing you to define groups in your ERP where the combined quantity of all items in any assortment group is used to provide quantity price breaks for all the items in that group.
  • Complicated Shipping, Splits, Extra Warehouses +

    The complex shipping customization adds shipping rules to support multiple warehouses and charge delivery rates from each warehouse origin. Break customer orders down by product group. The extension supports scenarios such as placing an order that has products shipping separately or from different locations. This type of order can become two separate orders in the ERP yet allow the customer to pay for them together.
  • Configurable Products +

    If you sell multiple products that only differ in size, color or some other characteristic, you need the Configurable Products extension. This module will allow you to display a single product to the customer and then let them select the particular attributes that differentiate between variations to get exactly what they need.
  • Coupons +

    Set up coupons to support promotions, encourage new customers, reward repeat customers, and more. This module allows the setup of a variety of coupons and discounts for your customers.
  • Data Feed to POS System +

    The POS data feed extension allows for order entry outside of your e-commerce website. For OneSource clients that have brick and mortar stores, you can have your catalog and inventory information available in your POS system and upload orders back to your ERP through your e-commerce storefront.
  • Featured Products +

    The Featured Products extension allows you to highlight items on your homepage and grab the attention of your customers.  Whether you choose best sellers or clearance items, help move more product by placing them front and center of your website.
  • Google Analytics Tuning +

    Google Analytics is a powerful tool for managing your web presence. This service can help you keep your site tuned for optimal reporting. A few of the features we will optimize are eCommerce tracking, ghost spam filters, and custom views.
  • Password Writeback +

    Normally, the OneSource end user either manages their password completely on their own or it is managed for them through the ERP. With this customization, gain the best of both worlds. Update your ERP each time a user changes their login password.
  • Purchase History with Reorder +

    Go beyond the ability to review past orders and invoices with Purchase History. This customization provides your customers with the ability to see all items purchased in the past month, year, or more; along with details. The customer can then easily add desired items to their current shopping cart.
  • Quick Order +

    For B2B customers or those that know your part numbers, Quick Order provides an easy method to rapidly enter a new order. Customers can easily enter part numbers with a helpful auto-fill capability to ensure accuracy, review the price, and indicated the desired quantity. Taking new orders in seconds will help turn good customers into great customers.
  • Salesman/Manager Module (Basic and Advanced) +

    This extension allows salesmen or managers to log in and place orders as any given customer. Whether needed for regional managers to watch over their sales teams or for sales people to assist clients in their territory, this customization will give managers oversite into the orders of those under their responsibility. The advanced version offers even more oversight features such as the ability for reports across customers.
  • Store Locator +

    The Store Locator extension allows customers to easily find the nearest retail location or dealer right from your website. Whether they are your own brick-and-mortar stores or the locations of retailers that carry your products, help your customers find you quickly and easily.
  • Ultimate Marketing Page Sliders +

    This extension takes your e-commerce marketing beyond the typical slider. Have even more impact with multiple sliders and sidebars with promotional images. Using spreadsheets, you can manage your own product lists to include in specific promotions.
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