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Posted by on in eCommerce

Incentives such as coupons are a great way to boost sales by winning over new customers, encouraging additional spending, or enticing customers to return to their abandoned carts. From a marketing standpoint, coupon codes can help build mailing lists and provide campaign content.  The OneSource ERP Ultimate edition framework allows you to take advantage of this functionality from your Magento eCommerce platform.  Coupons can be configured for one-time use per customer or for a given date range.  Track your multitude of web site coupon codes individually in your ERP or bundle them all together into a single ERP summary discount code.  Contact Allegro for more information on how to  use coupon codes with your OneSource ERP.

 

Noggin nugget: “In 2014, 16 billion digital coupons were redeemed. This figure is projected to grow to 31 billion online coupons in 2019. Experts claim that redemption will mainly be driven by mobile coupons.” 1

 

Following up on last months blogIntegrating Google Analytics with your eCommerce Site

Are you still considering Google Analytics for your business but haven't taken that final step because it seems daunting? Google Analytics has introduced the GA Demo Account. The Demo Account offers a fully functional account filled with data from the Google Merchandise Store, an eCommerce site that sells Google branded merchandise.

 Google Analytics demo account reporting screen

The features and functionality you will explore include:

  • Access all the Standard reports to see which ones are useful to you
  • Get inspiration from predefined dashboards and segments imported from the Solutions Gallery to create your own
  • Alter reports by adding table filters and secondary dimensions, and by changing the report type
  • Learn how to compare audience, acquisition, behavior and conversion performance to a previous date range period
  • Create your own personal assets such as custom reports, annotations, shortcuts and custom alerts
  • Become familiar with the predefined attribution models and even create your own
  • Determine whether features you don't haven’t implemented could be beneficial to you e.g. AdWords and Search Console integrations
  • Use it as a companion when following a training course

Access the account and more information HERE.

 

 

1 Statista - https://www.statista.com/statistics/321227/number-digital-coupons-vouchers-redeemed/

Posted by on in eCommerce

Abandoned cart

 

When you are running an e-commerce store, inevitably you will experience shopping cart abandonment - customer adds items to their cart but leaves your site before checking out.  In fact, the average shopping cart abandonment rate is 68.63%.There are a number of reasons for this phenomenon. Customers experience unexpected costs at checkout, the checkout process is too complicated, found a better price elsewhere, etc. No matter what the reason, they all equal the same thing - lost sales.  The good news is that you can use the abandoned carts report to identify the customers in question and try to win them back!

Where do I find this gem of a report, you ask?

Log in to your Magento admin.  Click on Reports->Shopping Cart->Abandoned Carts

Abandoned cart report screenshot

The report display will show you the following:

  • Customer Name
  • Email
  • Number of Items
  • Quantity of Items
  • Subtotal
  • Applied Coupon
  • Created At
  • Updated At
  • IP Address

 

In this example you can see that "Bob Smith"  has abandoned his cart.  If we now visit Bob's Customer record, we will see exactly what was in it when he left the site.

Click Customers->"Customer Name"->Shopping Cart

 Abandoned cart report screenshot 2

 

 

Now, what to do with all of this new found data?

There are few ways to approach your abandoned cart data.

1. Analyze the amount of abandoned carts your site is experiencing then take a look at where you can make improvements.  Is the checkout process lengthy or complicated?  Should you offer a wish list for convenient "saving" of items the customer is interested in?  Is your site optimized for mobile devices?

2. Seize the opportunity to "remind" the customer that they have left something behind. Many successful online businesses use remarketing campaigns to bring the customer back to their cart and encourage the completion of the sale.  Often times the emails will include an incentive in the form of a coupon or free shipping.

3. Use the product data to learn about trends in popularity.  Are there certain products that are consistently left in carts?  Are certain products most likely to be part of a completed sale following an abandoned cart email?

 

Noggin nugget: Studies show that in 2015, $4tr of merchandise was left in abandoned online shopping carts - the largest amount of cart abandonment ever seen!3

 

 

1- Baymard Institiute, http://baymard.com/lists/cart-abandonment-rate 

2- Statista, http://www.statista.com/statistics/232285/reasons-for-online-shopping-cart-abandonment/

3- Supply Chain Brain, http://www.supplychainbrain.com/content/general-scm/quality-metrics/single-article-page/article/despite-record-e-commerce-sales-69-percent-of-online-shopping-carts-abandoned/

Posted by on in eCommerce

E-commerce, the buzzword for looking something up on the Internet and purchasing it, has never been just about the random consumer.  Businesses too search for goods and services and buy them on-line all the time.  The brand engagement firm Sullivan created a nice infographic recently about the growth of B2B (business-to-business) e-commerce, estimating B2B online sales to top $1.1T (yes, trillion) by 2020.  9 out of 10 execs purchase business products online with half of them buying a competing product to what they originally searched for because the competition made it easier to purchase.

You can find more details as well as the infographic here

Tagged in: B2B eCommerce Magento

Posted by on in eCommerce

Buy versus build is a discussion that comes up a lot in the IT and management field, especially if you are a consulting firm like Allegro. The problem with "buy" is that it is never that easy. The question should really be "integrate versus invent" as no matter how cookie cutter your new IT application, it will have to be connected with the rest of your IT infrastructure to truly be of any value to your business.

This article from InformationWeek looks at the hidden impact in losing technical expertise for companies that too blindly pursue an "always buy" mentality. While you do not want to painfully build everything yourself, you will need that expertise to skillfully integrate any bought IT system with the rest of your business infrastructure and then extend it to reflect and enhance the unique benefits that your company offers over your competitors.

This is why we at Allegro have turned to open source applications such as the world leading Magento eCommerce platform.  Your "buy" choice can start with a baseline Magento installation that has all the core eCommerce functionality necessary.  Supplement that with the "build" addition of targeted modules and custom enhancements and integration, whether from your internal staff or quality consulting firms such as Allegro.  This type of strong integration and customization is where companies really stand out.

Magento, the world leading open source e-Commerce solution, has made the difficult decision to shut down their Magento Go offerings.  This is to allow them to focus their efforts and resources on developing their core Magento product and get away from offering a hosting solution.  They are no longer accepting new accounts and will be shutting the service down altogether on February 1, 2015.

As a business owner, I can understand the difficulty in making such a tough decision but I applaud them for focusing back on what they do best.  We here at Allegro have had great success in using their products for our own clients, implementing in such diverse areas as furniture sales, organic health food products, plumbing supplies and direct B2B interactions.

I am looking forward to seeing the results of this new focus in the coming year.  You can read more about Magento Go and their plans on their site.

To learn more about the OneSource ERP extensions available, select them below.

  • Advanced Search +

    Increase Magento’s normal search capabilities by providing advanced search. Customers will be able to easily and quickly search based on category, product attributes, terms in the product descriptions, and more.  
  • Amazon Integration +

    This extension integrates your e-commerce information with the leading Amazon storefront and allows for simple management of product listings with automated synchronization of stock levels, pricing, and item details. 
  • Assortments +

    OneSource supports the normal ERP pricing functionality that gives you the ability to provide quantity-based price breaks. The assortments extension expands upon this by allowing you to define groups in your ERP where the combined quantity of all items in any assortment group is used to provide quantity price breaks for all the items in that group.
  • Complicated Shipping, Splits, Extra Warehouses +

    The complex shipping customization adds shipping rules to support multiple warehouses and charge delivery rates from each warehouse origin. Break customer orders down by product group. The extension supports scenarios such as placing an order that has products shipping separately or from different locations. This type of order can become two separate orders in the ERP yet allow the customer to pay for them together.
  • Configurable Products +

    If you sell multiple products that only differ in size, color or some other characteristic, you need the Configurable Products extension. This module will allow you to display a single product to the customer and then let them select the particular attributes that differentiate between variations to get exactly what they need.
  • Coupons +

    Set up coupons to support promotions, encourage new customers, reward repeat customers, and more. This module allows the setup of a variety of coupons and discounts for your customers.
  • Data Feed to POS System +

    The POS data feed extension allows for order entry outside of your e-commerce website. For OneSource clients that have brick and mortar stores, you can have your catalog and inventory information available in your POS system and upload orders back to your ERP through your e-commerce storefront.
  • Featured Products +

    The Featured Products extension allows you to highlight items on your homepage and grab the attention of your customers.  Whether you choose best sellers or clearance items, help move more product by placing them front and center of your website.
  • Google Analytics Tuning +

    Google Analytics is a powerful tool for managing your web presence. This service can help you keep your site tuned for optimal reporting. A few of the features we will optimize are eCommerce tracking, ghost spam filters, and custom views.
  • Password Writeback +

    Normally, the OneSource end user either manages their password completely on their own or it is managed for them through the ERP. With this customization, gain the best of both worlds. Update your ERP each time a user changes their login password.
  • Purchase History with Reorder +

    Go beyond the ability to review past orders and invoices with Purchase History. This customization provides your customers with the ability to see all items purchased in the past month, year, or more; along with details. The customer can then easily add desired items to their current shopping cart.
  • Quick Order +

    For B2B customers or those that know your part numbers, Quick Order provides an easy method to rapidly enter a new order. Customers can easily enter part numbers with a helpful auto-fill capability to ensure accuracy, review the price, and indicated the desired quantity. Taking new orders in seconds will help turn good customers into great customers.
  • Salesman/Manager Module (Basic and Advanced) +

    This extension allows salesmen or managers to log in and place orders as any given customer. Whether needed for regional managers to watch over their sales teams or for sales people to assist clients in their territory, this customization will give managers oversite into the orders of those under their responsibility. The advanced version offers even more oversight features such as the ability for reports across customers.
  • Store Locator +

    The Store Locator extension allows customers to easily find the nearest retail location or dealer right from your website. Whether they are your own brick-and-mortar stores or the locations of retailers that carry your products, help your customers find you quickly and easily.
  • Ultimate Marketing Page Sliders +

    This extension takes your e-commerce marketing beyond the typical slider. Have even more impact with multiple sliders and sidebars with promotional images. Using spreadsheets, you can manage your own product lists to include in specific promotions.
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