Business Thoughts by Allegro

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form
Subscribe to this list via RSS Blog posts tagged in Coupons

Posted by on in eCommerce

Incentives such as coupons are a great way to boost sales by winning over new customers, encouraging additional spending, or enticing customers to return to their abandoned carts. From a marketing standpoint, coupon codes can help build mailing lists and provide campaign content.  The OneSource ERP Ultimate edition framework allows you to take advantage of this functionality from your Magento eCommerce platform.  Coupons can be configured for one-time use per customer or for a given date range.  Track your multitude of web site coupon codes individually in your ERP or bundle them all together into a single ERP summary discount code.  Contact Allegro for more information on how to  use coupon codes with your OneSource ERP.

 

Noggin nugget: “In 2014, 16 billion digital coupons were redeemed. This figure is projected to grow to 31 billion online coupons in 2019. Experts claim that redemption will mainly be driven by mobile coupons.” 1

 

Following up on last months blogIntegrating Google Analytics with your eCommerce Site

Are you still considering Google Analytics for your business but haven't taken that final step because it seems daunting? Google Analytics has introduced the GA Demo Account. The Demo Account offers a fully functional account filled with data from the Google Merchandise Store, an eCommerce site that sells Google branded merchandise.

 Google Analytics demo account reporting screen

The features and functionality you will explore include:

  • Access all the Standard reports to see which ones are useful to you
  • Get inspiration from predefined dashboards and segments imported from the Solutions Gallery to create your own
  • Alter reports by adding table filters and secondary dimensions, and by changing the report type
  • Learn how to compare audience, acquisition, behavior and conversion performance to a previous date range period
  • Create your own personal assets such as custom reports, annotations, shortcuts and custom alerts
  • Become familiar with the predefined attribution models and even create your own
  • Determine whether features you don't haven’t implemented could be beneficial to you e.g. AdWords and Search Console integrations
  • Use it as a companion when following a training course

Access the account and more information HERE.

 

 

1 Statista - https://www.statista.com/statistics/321227/number-digital-coupons-vouchers-redeemed/